A little Hawaii and a whole lot of Texas go into this extraordinary dry rub spice, but only the best burgers and steaks come out! Rub generously on beef, chicken or other meats at least 30 minutes (longer the better) before cooking and we recommend using charcoal or a smoker for best results. We hope you share with friends and family too (But only the ones who appreciate this rub and what you do for them). Next time you're in McKinney, TX stop by our warehouse to taste fresh roasted coffee and pick up your favorite spice, because you'll be hooked and we are mighty friendly.